​Description:

"Con la Feria dentro" campaign aimed to bring the spirit of Seville’s April Fair into the everyday life of the city by transforming Cabify’s car fleet into moving tributes to the traditional “casetas.” These unique booths are integral to the fair, symbolizing local culture and community. Cabify reimagined their designs, simplifying and modernizing them while preserving their essence, and displayed them on its vehicles. This allowed Sevillians to see these beloved cultural symbols beyond the fairgrounds, for the first time ever, making them visible throughout the city.